A brief guide to advertising in the modern age from Facebook to event cancellation insurance.
Social Me Me Media
Social media is your friend. Most modern businesses would suffer significant loss if it was to ever leave us.
Use it to your advantage. Start of with hashtag for your event. For Example: #SuperSummerSplash
Don’t just use this on twitter either. Any leaflets you print, any emails or other marketing, include your hashtag. Get it out there into the ether.
Whenever you tweet, use your hashtag and encourage your already engaged audience to spread the word in similar fashion.
Next up, keep your Facebook event page up to date. Let people know how the organisation process is going. Up until 1 minute before the event kicks off, keep posting. You never know who might see it and tag along.
Buy With Ease
Let’s face it, you want your event to sell out. You want it to sell out so fast that you have to change venue and add more tickets.
Those tickets will not sell out unless buying them is easier than not buying them.
If you have a dedicate website for your event, the majority of ticketing providers have a widget for purchasing tickets. This means that your customers are a couple of clicks away from having their tickets without having to navigate to somebody else’s website.
If you’re selling the tickets through Facebook, make sure the instruction is clear. Many people won’t trust any other payment method other than PayPal so make sure you’ve considered that option.
Alternatively, if customers are buying tickets solely through calling an allocated number, plaster that everywhere you can. Also, make the system swift and uncomplicated. For example: “call this number, we will take your name & email address, collect card payment over the phone and have your ticket emailed to you within minutes”.
If They Wont Come To You
Sometimes, you need to get your shoes on and go find an audience. Both metaphorically and physically.
You will be able to find a plethora of forums and Facebook pages dedicated to your type of event. Post to these groups advertising your event. Similarly, find past events’ Facebook pages and ask the organiser if they can post to their audience about your upcoming event.
Now for the physical part. Grab a handful of your leaflets and head to the town centre. Try passing out your advertisement without being too intrusive and you can gather a few more people to fill your seats.
It’s Competition Time
If you follow local businesses on Facebook or Twitter, the chances are that you’ve seen one or two running competitions. This is such a good way to promote your event to an audience that you wouldn’t normally reach.
Why not start your own? For example:
“Share, like and tagged 3 friends in this post to be in with the chance of winning 4 free tickets to our upcoming event”
Event Cancellation Coverage
Now you’ve spent months herding an audience to your event. The last thing you want is to have to cancel. However, it’s not always avoidable.
In the same way public liability insurance claims can occur at any time, there could be circumstances beyond your control that evidently causes the cancellation of your event.
Ensure you have adequate event cancellation coverage to reimburse any costs, expenses or loss of revenue that you cannot recover.
Boosting your advertising can ensure you boost your guest turnout. If you’re looking for an event that might include some invited guests, check out our blog on Organising The Spookiest Ghost Hunt